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A press release today is not the purely informative kind of 30 years ago. Today it’s a mixture of persuasive copywriting and press release writing. If you plan to inform a target audience, you might as well persuade them to do something–sign up, answer a survey, click on a banner, visit a site, email you back, or buy from you.

But good sales copywriting packed into a press release is not enough. You have to make sure your press release is both crawled by search engines, and that it reaches sites viewed by your target audience. That involves search engine optimization and targeted distribution.

You not only need seo copywriting, but a copywriting company that will submit your press release to where your information will be best received and acted upon. If your business in all about lawnmowers, there’s no point in distributing your press release to the boy scouts web rings.

You could of course do the searching for relevant sites on your own, but if you’re a good manager, you choose your battles depending on intelligent goals and available resources. Can you do your own in-house professional copywriting? But even if that copy is a good read, will the search engine spiders love it? Many managers are into blogging these days, but article writing is a whole other thing.

A planned and well-crafted press release achieves multiple goals. You inform more people about your business. You establish a reputation or preserve one. You increase the amount of traffic to your business site. You amp up your sales.

If you’re already up to your neck managing your business and worrying about your website, then you’re up against time and the possibility of wasted resources. Just because you think you know your business inside out means that knowledge translates into persuasive content writing.

Copywriting services abound. But what you need to find is one whose writers aren’t eager to jump on your money. You want to be convinced that they study your business, your site, that they listen to you, and that they have a concrete plan to increase your business’ online visibility and accessibility.

You achieve these with content writing services that blend marketing skill that knows what’s newsworthy and what’s not, seo experts that provide you with the best keywords that lead search engines to your website, and an experienced team that knows your niche enough to send your press release to targeted audiences for optimum response.

So what to target in a perfect press release? Target your specific audience, which you reach by finding the right keywords for your product or service; and which a copywriting/ SEO company will find for you. Target a persuasive sales pitch in your copy, possibly only when you hire experienced copywriting services that blends a journalistic tone that does hard sell.

So now you’re faced with two options: allocate valuable management time learning to write your press release yourself, or find those who can do it better, faster, and distribute it to your target market.